Adrián
Luna Díaz
Industrial Engineer turned into Product Manager with 10 years of experience creating, launching, and scaling digital products.
CURRENTLY
Senior Product Manager@ LALIGALeading the Official Products portfolio at LALIGA as Senior Product Manager, where I shape the product vision, align key stakeholders, and prioritize initiatives that enhance the experience of millions of fans.
EXPERTISE
Experience
2021 — Now
Relaunched LALIGA's official app from scratch, rebuilt the onboarding architecture around fan personalization and shipped an AI content pipeline generating highlights at scale.
- D7 retention +20%, D21 retention +14%
- Sessions per user +70%
- 260,000+ AI-generated highlight clips per season
2022 — 2023
Architected LALIGA Fantasy's full monetization model from zero, designing contextual PLG conversion flows that turned premium into a seamless experience, not a paywall. Expanding from IAA to IAP and subscription.
- Premium purchases +325% across two seasons
- ARPU doubled YoY through contextual upsell architecture
- 22% of total premium revenue driven by PLG conversion flows
2021 — Now
Built and shipped a padel coaching newsletter as a solo product. Padel lessons delivered to your inbox.
- In every newsletter edition you receive four actionable padel tips
- Stack: Notion, Claude Code, Sanity y Vercel
2021
Urbiotica’s Smart Parking SaaS platform (B2B) and two mobile apps (B2C).
- Reduced IoT sensor installation time 14% through fieldwork-driven onboarding redesign
- Built product ops infrastructure from zero: roadmap, backlog, release cadence, and cross-team alignment with no prior process in place
2020 — Stand by side project
Built Traveliè a travel app for connecting travelers with non-biased and personalized hidden gems.
- 86% of surveyed travelers validated the core problem: biased, sponsored travel recommendations
- Full lifecycle ownership from zero: user research, UX/UI design, prototype, and investor pitch
- Pitched to investors after reaching proof-of-concept validation